Although I do a lot of my connecting online through Facebook, email marketing and webinars, networking is a key strategy that I weave in as I attract more clients to our Conscious Client Attraction movement!
At right you see me with Women with Brilliance leader Nina Roberts, whose group I had a chance to attend last week. And whether I’m speaking or attending, there are at least 3 key principles I always keep in mind – and I trust they will help you as you do your own networking in your area and industry groups:
- Network where your prospects gather. Is it a good idea to hang out with other coaches? Yes, but not for networking purposes. Networking should be a step along the pathway of developing relationships with prospective clients – so if you’re a career coach, hang out with the job seeking groups; if you’re a relationship coach, Parents without Partners would be good for you!
- Be visible! Once you identify the right group(s) where your peeps gather, be visible. Don’t just attend once and leave – attend regularly, head up a committee, take on an office in the group, and be known! Visibility is one of the keys to being perceived as a thought leader and someone people will seek out when they need what you offer.
- Use business cards strategically. You should leave with a few carefully chosen cards from people you know you want to follow up with – and your goal should be to collect those cards, not to see how many of yours you can distribute. Seek out the guests and people new to the group – they’re looking for a friend! If you network once a week and come away with 5 cards from people you can have coffee with, that’s at least 250 warm leads each year (50 weeks) – wow!
So happy networking – and have a fabulous week!
To your success,